Trends - Choose by color

We have observed color as a dominate selection method over and over as we immerse ourselves further into this upper-class female culture. Previously, in the Williams-Sonoma and Lacoste stores in Charleston, and now as main organizational structure in online shopping and magazine websites. This is a dramatic change from the traditional online shopping experience, where color is choosen as one of the last decisions before placing the desired item in a shopper's cart.



At Hermes.com, shoppers are asked to choose a color within a broad product category before seeing images of the products within.




On Style.com, readers search watches by highly-saturated color bars, with a range of styles (for a range of sub-cultures) shown within each color.