Concept - Footwear

We identified footwear as a major consideration of the women in our demographic. Specifically, they wear highly uncomfortable shoes because they are the social norm, and are considered more attractive by their peers.

Below is a product that addresses this need for comfort while enhancing the proportions of the foot in a way that is similar to the high heels themselves.





This product enhances the foot even when worn without shoes, and could potentialy become a fashion accessory in its own right.