In-store display

The display case for the final product enhances the nature of the device by being composed of metal. This allows the product to appear to float, while actually being magnetically attached to the outside of the cylinder. Dana and I made the design decision to remove a section of the cylinder, so that the illusion would be reinforced.

The actual container that the user will receive upon purchase is a part of the display, and reveals the color that is assigned to each device. It is suspended at the very top of the cylinder, and can be removed and opened easily. The lid to the container is partially clear, to reveal the inside, so that the coiled device is visible to the user after it is put away.