In order to clearly communicate our final concept, we will create at least three scenarios. These scenarios will be comprised of high-quality photographs, grouped and displayed with voice-overs.
The scenarios will convey the interaction of the product - both the form and the interface - in use by our target audience in context.
Lauren and I outlined the photo shoot, and that outline is below for your reading enjoyment...
Scenarios of Use - all occuring on a Saturday in the life of a woman in our target demographic
1 - getting ready in the morning
1 quick flash of taking shower,
2 blow dry hair
3 on the nightstand
4 putting it on - wrapping action shot
5 then out the door
highlight non-obtrusive nature, it's attractive on its own, when dimed
always wears it - what if you meet someone and it's not there?!?
2 - at the park / outside / walking dog / meets new friend - midday
1 walking down sidewalk with book in hand
2 sits to read, people watch, person walking up in the background
3 turns to look with face of recognition
4 greets, have conversation
5 hug - see both people's bracelets within the shot
6 look to bracelet to see response - closeup of one/both wrists
introduce function through adding a new friend
3 - bar / nightclub - revisiting old friend(s) - most number of people
1 night, waiting to go into bar
2 approaches the bar, sits on stool, sets her evening bag down, shot of hand, wrist with bag and bar in background
3 looks down and notices two of the colors are glowing - proximity
4 similar layout to shot 2, but looking up and around the room
5 approaches friend, greats with handshake, white light added
6 another friend touches on shoulder, and another light is added
end - goes home, dims as in beginning to close the scenarios back where they began
